Companies spend a lot on marketing communications. In fact, global spending on media is expected to reach $2.1 trillion in 2019, up from $1.6 trillion in 2014. But is all that money well spent? And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions.

We all know the importance of measuing #Marketing #ROI https://t.co/ZldFgo1vRI #touchpoints pic.twitter.com/nSXSXVJI9B

— STRATEGIC RESEARCH (@Strat_Research) 27 juillet 2017

Il n’y a plus de doute sur le sujet : l’influence marketing est un levier sur lequel il faut miser, et il est même possible d’en calculer le ROI… à condition de remplir certaines conditions. Reech, solution d’influence marketing, fait le point.