More money will be spent advertising on social media networks than on the entire TV ad market within two years, according to a new report.
The report predicts that Mark Zuckerberg will shake off any potential commercial impact from the Cambridge Analytica scandal, hoovering up more than four-fifths (84%, £2.76bn) of the predicted £3.3bn that will be spent on social media networks in the UK this year.

Social media ad spend to overtake TV’s in spite of Facebook woes https://t.co/k7iyueuh4C

— STRATEGIC RESEARCH (@Strat_Research) 3 avril 2018

Social media has changed the way individuals interact with each other and gain information about the world, but some of the biggest names in fashion and technology are working to make social have an equally large impact on how consumers shop.

How can luxury take advantage of social media commerce? https://t.co/rmH8DtXmW2 pic.twitter.com/Wk4XKBPk6V

— STRATEGIC RESEARCH (@Strat_Research) 21 mars 2018

A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives.