The last five years have seen exponential growth in the number of startups and “micro-multinationals” – small, lean companies with a global reach. Digital technology is empowering these innovators, helping them launch products and grow faster than ever before. By contrast, large global companies, battered by the financial crisis and encumbered by legacy business models can seem like elephants, unable to innovate as fast or as successfully as their smaller rivals. By applying Blue Ocean Strategy, traditional multinationals can leverage their competitive advantages to achieve breakthrough innovation and increased agility.

White paper #1, 2015 – February 2015